Summer isn’t just a season, it's a feeling. And that feeling gives us so many opportunities for reinvention. That’s why summer is the perfect moment to refresh your routine, your outlook, and yes, even your wardrobe. With longer days ahead of us and more possibilities in each one, now is a beautiful time to ask: Who do I want to be this summer? What better way to reset your mind than by embodying a new feminine archetype — one that aligns with how you want to feel and show up in the world?
So this week in the journal, we’re taking some of our favorite feminine archetypes here at KIM+ONO and putting together five summer personas you can try on and the floral kimono robes to match. Whether you want to find more playfulness, sovereignty, hustle, softness, or wonder this season, there's a maxi kimono dress or white long robe that can help you reveal that summer archetype every time you sway this way.
Photo by @thejoanadias
The Siren, Wearing a Women’s Black Robe
The siren is all about allure. Sensuality. Magnetism. And playfulness. This summer, if you’re ready to lean into your power and magnetize every room you enter, the Siren might be calling your name. She’s the embodiment of confidence. She doesn’t have to speak loudly to be heard. She knows how to move with intention, how to pause with drama, how to enchant without effort.
Her signature? A silky, women's black robe that flows and shapes her beautiful silhouette. Picture a black maxi kimono dress with a gorgeous luster. It’s a kimono style that whispers secrets with every way it sways. Pair it with bare feet, slicked-back hair, and a red lip for a sunset date or just for watering the garden with style. Want to amplify the Siren even more? Add a scent you wear only when you slip into your maxi kimono dress to make it the ultimate luxury pairing.
Photo by Ashley Streff
The Queen, Wearing a White Long Robe
She is grounded. Regal. Decisive. Rooted in her worth. The Queen doesn't chase, she aligns. Her summer is about discerning what truly feeds her spirit and dismissing everything that doesn't. She shows up rested, radiant, and absolutely certain of who she is. No explanation needed. When she wakes up each morning, she knows that today is her day. Her wardrobe crown jewel? An elegant floral and white long robe that brings the feel of luxury into everyday moments. Think of a floor-length piece in a luminous ivory tone, cinched at the waist with a sash that creates a dynamic silhouette. Whether worn over a swimsuit poolside or layered over a slip dress for brunch, this kimono robe brings the beauty of royalty into every step you take. Practice being the Queen by saying a kind and clear “no” more often, allowing yourself the space you need, when you need it, without requesting permission from anyone else.
Photo by Stephanie Russo
The Boss, Wearing a Dynamic Women’s Black Robe
She’s sharp. Visionary. The architect of her own life. If you're entering a season of execution — starting a new project, building your brand from zero, or taking a leap of faith in a big move — the Boss archetype is your summer guide. She doesn’t hustle to prove anything; she works with focus, clarity, and style. Her power is in the details, and getting dressed each day is part of her strategy. She feels her most powerful wearing a dynamic women's black robe, with side seam pockets for functionality and trimmed with velvet for decadent elegance. Layered over a bodysuit or sleek tank and trousers, the look commands attention without shouting. And when the workday ends, all she needs to do is add a glass of wine and then let the robe speak for itself. To go even further, add a pair of bold sunglasses and a stack of rings to adorn yourself even more — because even when the boss is resting, she’s still making a statement.
Photo by Maria Del Rio
The Nurturer, Wearing a Plus Size Duster Kimono Robe
She heals. Listens. And holds space, for herself and others. This summer, the Nurturer archetype invites you to soften and care without getting overwhelmed by taking care. And when you take care of others and yourself, you gain so much. It helps you to slow down enough to notice the sound of the birds, to feed your people with love, to feel strength in your community. The nurturer is not fussy, it’s flowing, open, and endlessly comforting. Her go-to? A plus size duster kimono robe in a soft sepia rose and muted floral. The silhouette is easy, the fabric breathable, the feeling? Like a gentle hug, wrapping you in self care you can wear. She wears it while journaling on the porch, making pancakes on Sunday, or snuggling her little ones after bath time. Her favorite accessory? Time. She gives it freely — to herself and to the people she loves. Because self care isn't selfish; it's sacred.
Photo by @mariacalderon.art
The Free Spirit, Wearing a Maxi Kimono Dress
The free spirit may be the icon of the summer! She explores. Expresses. Sways wherever the wind takes her and never misses a chance to try something new. Maybe this is your summer to not know what's next. To wander, to travel light, to fall in love with your life all over again. Let the Free Spirit be your muse. She’s spontaneous, bold, and unapologetically colorful. Her signature piece? A maxi kimono dress in a gorgeous green with modern botanicals that merge old tradition with new tradition. Your maxi kimono dress could be worn barefoot at a music festival or belted for a pop-up dinner party in a new friend’s backyard. The Free Spirit chooses a piece that moves with her, turns heads, and holds stories in every stitch. She doesn’t ask permission. She follows her instinct, every single time.
Whoever you choose to embody this summer, remember that resetting your summer wardrobe is also about resetting your energy. When you put on a beautiful maxi kimono dress or wrap yourself in a white long robe, you’re not just getting dressed — you’re stepping into a new version of yourself that you can choose at any time.
